Sales are a great time to restock, and a poor time to buy more than you will use. Ceremonial cacao keeps well, but it is still an ingredient you drink, so the best Black Friday purchase is the one that fits your routine. Here is how we think about it.
Waiting for a sale can make sense
If you have been eyeing ceremonial cacao for a while, a few days of patience is reasonable. A sale is a good moment to try an origin you have been curious about, restock the one you love, or put together a gift. We will share what is on sale in our Black Friday overview.
Start with how much you actually drink
The easiest way to avoid overbuying is to do the math before you add anything to your cart. Our standard everyday cup is 21g, about 4 coins. That means a half-pound bag makes roughly 10 everyday cups, and a full pound makes about 21. If you drink one cup a day, that is about three weeks per pound. If you drink three cups a week, it is closer to seven weeks. Our guide to how much ceremonial cacao you need has the full table.
If it is your first time
Do not let a discount push you into a big first order. Start with a starter cup of 10–15g, see how it feels, and scale up from there. Read our dosage guide and the safety guide first, and if you are pregnant, take medication, or are sensitive to stimulants, check with your healthcare provider. Trying several origins at once? The Origin Explorer is built for exactly that, and our tasting guide shows how to taste the three side by side.
If you already have a ritual
Buying more at once can make sense when you are sure of the origin you like and you will use it. Cacao stored well stays good for a long time; see how to store ceremonial cacao. Just remember that a bigger stock does not mean a bigger cup. The right dose is the one that fits your day.
Check the cacao, not just the price
A lower price only helps if you are comparing the same thing. Before you buy from any brand, run through our 7 questions to ask before you buy ceremonial cacao: what is in it, where it was grown, how it was processed, and whether it has been tested for heavy metals. We publish our lab results so you can see for yourself.
A simple way to decide
- Will I drink this within the next few months? If yes, go ahead.
- Do I know the origin and the cup size I like? If not, start small or try the Origin Explorer.
- Am I buying it because I want it, or because it is on sale? Only the first one is a good reason.
If you want to see everything we offer, the ceremonial cacao collection is a good place to start.
Jose & Samoa
Keep reading: Black Friday FAQ: codes and discounts · how to choose authentic ceremonial cacao
This article is educational and isn't medical advice. If you have a health condition or take medication, please talk with your healthcare provider before working with ceremonial cacao.
